2024年3月22日发(作者：)

商务英语口语试题及答案

1． Discuss these statements. Do you agree with them? Give your reasons.

✓ ‘Small is beautiful’ is a better strategy in business than ‘big is best’

✓ Big companies should aim to gain market share rather than make profits.

✓ Companies should focus on what they do best rather than diversify.

1)It is really hard to say whether a small or a big company is better in business.

first of all, a company should have a clear understanding of its target. Just as

Napoléon said “

Every French soldier carries a marshal's baton in his knapsack”.

That is to say a person should be aggressive and ambitious if he or she wants to be

someone, so as to a company. A company should make a long-term goal based on

its own speed of development and move toward its goal step by step without hasty.

How can a company expand successfully if it cannot handle all the stuffs when it is

small. Secondly, small and big companies have different advantages. For example,

a small company is easier for the manager to control. The senior manager knows the

whole organization well and colleagues get along well with each other which will

create a sound atmosphere for employees. On the other hand, a big company can

gain effect of scale which makes their products cheaper compared with its

competitors. Also big company enjoys reputation all over the world. Let us not

forget that here are also several exceptions. For example, some high-technology

companies such as Apple. They sell their ideas and creation rather than the mass

produced goods. So achieving market profit is acceptable for the customers.

2)As to the second statement, I agree with it. Compared with small companies,

large ones have strong production capacity and are more efficient. Also, as I just say

they achieve the effect of scale. So they should pay more attention to gain market

share to sale their products.

3)I mostly agree with the last statement because of the following reasons. First

of all, a company should always focus on what they do best. Because what the

companies specialized in is their core competitive power. Customers will choose

coco-cola when they are thirsty and Mcdonald's when they do not have enough

time to cook a meal. Second, a company should never forget to make some

improvements to their core products. Through research and survey, a company can

better meet their customers need and maintain strengthen in the best products.

Third, a company can extend its product line after keeping the above suggestions in

mind. After all, customers never satisfied with the current products. They have

different tastes and different demand. No matter what a company do, never forget

to better meet the customer’s need.

have a shortlist of people for the post of Sales Manager. One of the

female candidates is clearly the best qualified person for the job. However, you

know that some of your best customers would prefer a man. If you appoint a woman

you will probably lose some sales. What should you do? Why?

In my opinion, I prefer to choose the lady because of the following reasons.

First of all, I strongly against sexual discrimination in business world. I believe

male and female have no difference concerning their abilities and have equal right