2024年5月30日发(作者：)

腾讯公司的营销策略分析-毕业论文

摘 要

随着互联网信息技术的迅速发展与普及，各种通讯平台及网络信息平台迅速发

展起来。腾讯控股公司成立于1998年，2004年在香港上市，股票代码00900，董

事会主席马化腾。腾讯公司致力于为用户提供互联网增值服务、移动及电信增值服

务、网络广告服务以及电子商务交易服务。截止到2014年，腾讯连续6年保持我

国国内网络游戏运营商品牌价值第一的优势。而腾讯公司无疑是目前国内市场知名

度和占有率最高的互联网企业，而腾讯之所以能够获得如此成功，与其特殊的营销

策略存在密切关系。本文研究旨在结合腾讯公司的真实案例，探讨该企业的营销策

略，明确该企业营销策略存在的一些问题与原因，进而设计改进方案。

关键词：腾讯公司 营销 策略

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腾讯公司的营销策略分析-毕业论文

Abstract

With the rapid development of information technology and the popularization of the

Internet, a variety of network communications platform and information platform developed

rapidly. Tencent Holdings, Inc. was founded in 1998, 2004, listed in Hong Kong stock code

00900, Chairman of the Board Ma. The company is committed to provide users with Tencent

Internet value-added services, mobile and telecommunications value-added services, online

advertising and e-commerce transaction services. As of 2014, Tencent six consecutive years to

maintain the value of the first advantages of China's domestic online game operators brand.

And Tencent is undoubtedly the highest domestic market visibility and market share of

Internet companies, Tencent has been able to achieve such success, there is a close

relationship with its special marketing strategy. This paper aims to combine real cases Tencent

to discuss the company's marketing strategy, a clear cause of the problems associated with the

presence of corporate marketing strategy, and then design improvements.

KEYWORDS：

marketing strategy Tencent

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