2024年6月3日发(作者：)

UNIT 2 TALKING ABOUT A COMPANY

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Warming-up

A. Key:

a state-owned enterprise producer/manufacturer

a private enterprise supplier

a joint venture outsource

a foreign capital enterprise market leader

qualification technologically excellent

location international competition

size industry

headquarters

C. Key:

Huawei Technologies Co., Ltd. is a leading, global provider of next-generation, fixed mobile

convergence and end-to-end wireless technology. Improving capacity, efficiency and costs,

Huawei fulfills the needs of 70% of the world's top 50 operators and over one billion users.

With more than 43% of almost 87,502 worldwide employees dedicated to R&D, Huawei has

proven an ongoing commitment to providing innovative and customized products, services and

solutions – creating long-term value, distinction and growth potential for all customers.

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Fast Reading

Reference key:

1. The author lists out 4 reasons: to attract customers or supporters; to get media attention; to

acquire financing; to attract the best candidates.

2. The three steps are: Provide useful information in lay person's terminology; Infuse some

personality; Claim your unique assets.

3. Key personnel, descriptions of the company’s products or services.

4. Easy-to-comprehend expressions

5. To attract clients who are right for the company.

6. By adding something special the company has.

7. Being honest and interesting.

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Intensive Reading

The passage in this section is the “about Motorola:” part in Motorola’s North American

website.

Introduction

1. We are a global communications leader powered by a passion to invent and an unceasing

commitment to advancing the way the world connects.

Vocabulary

unceasing: going on all the time

cease: come to an end

e.g. The factory has ceased making bicycles.

这家工厂已停止生产自行车。

She makes an unceasing effort to help others.

她不断地帮助别人。

Translation

摩托罗拉勇于创新，致力于推进世界连接的技术发展，成为全球通信行业的领头羊。

Paragraph 1

2.

Motorola (NYSE: MOT) has been at the forefront of communication inventions and innovations

for more than 80 years.

Vocabulary

at/in/to the forefront (of sth)：in or into an important or leading position in a particular group or

activity 处于最前列；进入重要地位（或主要地位）

e.g. This is going to be at the forefront of our agenda next year, year after next and every year

thereafter.

未来数年，这会是政府工作计划中重要一环。

National Semiconductor was at the forefront of the push to produce the cheaper computers

and is now eyeing consumer electronics as the way to tap new customers.

国家半导体公司站在这场商战的前沿，它将生产价位更低的计算机，并将目光瞄准了电

子消费产品，以此寻求新的买主。

3. Motorola has staked out a position at the forefront of 4G telecommunications.

Vocabulary

staked out:

to clearly mark the limits of sth that you claim is yours

e.g.

They staked out the area on which they intended to build.

他们把打算在上面进行建筑的那块空地立桩标出来了。

The hotel has been staked out for some time by the police.

这家旅馆已被警方监视了一段时间。

4. In 2008, we demonstrated the world’s first WiMAX 802.16e mobile handoff and the industry’s

first over-the-air data sessions in the 700 MHz spectrum using the Long Term Evolution standard,

the next evolution of mobile broadband.

Vocabulary

handoff: (American football) a play in which one player hands the ball to a teammate

手递手传球

e.g. A handoff of the aircraft from one control tower to another.

把飞机由一架控制塔转交给另一架控制塔

Meanwhile the mobile base station handoff algorithm always tries to find an alternate route

from base station locally, which can achieve fast handoff and seamless handoff with little

overhead.

移动基站路由切换策略则尽可能地从基站本地找出替代路由,可以在较小的开销下达到

快速和无缝切换的目的。

over-the-air: (OTA), a standard for the transmission and reception of application-related

information in a wireless communications system. The standard is supported by Nokia,

SmartTrust, and others. 无线下载，一种无线通信系统中的应用程序相关信息收发标准，这

一标准被诺基亚、SmartTrust以及其他公司所支持。

evolution：a gradual development, esp to a more complex form演变; 进化; 发展

e.g. In the course of evolution, some birds have lost the power of flight.

在进化的过程中, 一些鸟丧失了飞行能力。

A cultural and social evolution now becomes rapid.

现在文化和社会发展很快。

Paragraph 2

5. With the rapid convergence of fixed and mobile broadband Internet and the growing demand

for next-generation mobile communication solutions, our mission is to lead the next wave of